Score More Runs or Your Money Back: The Bold Move That Showed How Much Faith Duncan Fearnley Had In Their Bats

@mattellis33

A cricket bat with a run scoring guarantee! Did anyone take up this offer back in the day? #Cricket #Crictok #duncanfearnley

♬ original sound – MJ Ellis

In the summer of 1981/82, Duncan Fearnley, a leading manufacturer of cricket bats, did something revolutionary. They offered a money-back guarantee on their cricket bats. The guarantee stated that if a customer scored fewer runs in the upcoming season with their Duncan Fearnley bat than they did the previous season with their old bat, provided it could be verified by their club secretary, they could return the bat for a full refund. This was an unprecedented and revolutionary promotion like no other.

The idea of a money-back guarantee on cricket bats was unheard of at the time, but Duncan Fearnley was confident in their product, and they wanted to prove it. The guarantee showed that the company believed in the quality of their bats and that they were willing to stand behind them. This offer was a massive risk for the company, but it also had the potential to be a game-changer for their business.

Duncan Fearnley cricket bats were used by some splendid cricketers, including Allan Border, Ian Botham, David Hookes, Greg Matthews, Graeme Hick, and Tom Moody, to name a few. These players recognised the quality of the Duncan Fearnley bats and trusted them to perform at the highest level.

As we conclude, one cannot help but wonder about the outcome of the Duncan Fearnley run scoring money-back guarantee. Did it become a successful marketing strategy? Did it achieve its intended purpose of boosting sales and customer satisfaction? From what we can tell, there are no other examples of this kind of promotion, do you think something like this would work in 2023?

Adrian Griffith on Cricket, Identity & Life Beyond the Game The Cricket Library

Former West Indies opening batter, Adrian Griffith joins the Cricket Library Podcast for a fascinating and deeply reflective conversation about cricket, identity, purpose, and life beyond the game. Growing up in Barbados, Adrian rose through Caribbean cricket to become an opening batter for the West Indies cricket team during one of the most compelling eras in world cricket. He shares stories from his early journey into first-class cricket, touring Australia, facing elite fast bowling, and the pressures that come with representing the maroon cap at the highest level. One of the highlights of the episode is Adrian reflecting on his remarkable Test match against New Zealand, where he became the first West Indian cricketer to bat on all five days of a Test match — a rare and unique achievement in cricket history. Adrian also revisits the unforgettable Test against Australia where Brian Lara produced one of the greatest innings the game has ever seen, offering incredible insight into Lara’s brilliance and the atmosphere surrounding that iconic moment in cricket and the story behind his selection in the team. Beyond the playing field, Adrian discusses his transition into officiating as an ICC match referee and his current work with AGC, where he continues contributing to leadership, mentoring, and the development of people within and beyond cricket. While the conversation celebrates Test cricket, West Indies history, and unforgettable moments, it also explores a deeper theme — that achievements on the field do not fully define a person’s worth. Adrian shares thoughtful reflections on transition, identity, leadership, and building a meaningful life beyond cricket. Topics include: • The significance of the Maroon West Indies Cricket Cap • Touring Australia • Batting on all five days of a Test match • Test cricket pressures • Caribbean cricket culture • ICC match refereeing • Leadership and mentoring • AGC and life after cricket • Purpose and identity beyond sport If you love cricket history, long-form conversations, and powerful human stories from inside the game, this episode is for you.
  1. Adrian Griffith on Cricket, Identity & Life Beyond the Game
  2. Babette de Leede – World Cup & Global Cricket Journey
  3. Paul Harris – The Journey of a Proteas Spinner
  4. Paul Van Meekeren – Associate Cricket To World Stage
  5. Ken Piesse – A Life In Cricket Writing

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