In the summer of 1981/82, Duncan Fearnley, a leading manufacturer of cricket bats, did something revolutionary. They offered a money-back guarantee on their cricket bats. The guarantee stated that if a customer scored fewer runs in the upcoming season with their Duncan Fearnley bat than they did the previous season with their old bat, provided it could be verified by their club secretary, they could return the bat for a full refund. This was an unprecedented and revolutionary promotion like no other.

The idea of a money-back guarantee on cricket bats was unheard of at the time, but Duncan Fearnley was confident in their product, and they wanted to prove it. The guarantee showed that the company believed in the quality of their bats and that they were willing to stand behind them. This offer was a massive risk for the company, but it also had the potential to be a game-changer for their business.

Duncan Fearnley cricket bats were used by some splendid cricketers, including Allan Border, Ian Botham, David Hookes, Greg Matthews, Graeme Hick, and Tom Moody, to name a few. These players recognised the quality of the Duncan Fearnley bats and trusted them to perform at the highest level.

As we conclude, one cannot help but wonder about the outcome of the Duncan Fearnley run scoring money-back guarantee. Did it become a successful marketing strategy? Did it achieve its intended purpose of boosting sales and customer satisfaction? From what we can tell, there are no other examples of this kind of promotion, do you think something like this would work in 2023?

Gavin Dovey – From the Australian Team to Leading NT Cricket – The Cricket Library

What does it take to build a life in cricket at the highest level? In this episode of the Cricket Library Podcast, host Matt Ellis sits down with Gavin Dovey to explore a remarkable journey through Australian sport. Now the CEO of Northern Territory Cricket, Gavin has spent decades working behind the scenes of the game we all love so dearly. Before moving into administration, Gavin served as team manager of the Australia national cricket team, offering a unique perspective on the culture, leadership, and pressure that comes with representing Australia. In this wide-ranging conversation we discuss: 🏏 Gavin’s love of sport growing up in Sydney in the 80s 🏏 What it’s really like managing the Australian men’s team 🏏 Lessons from working alongside players and coaches at the highest level 🏏 Growing and strengthening cricket in the Northern Territory 🏏 The unique role the Territory plays in the Australian cricket landscape 🏏 The future vision for cricket in the Top End Plus, Gavin faces “The Final Over” — six quick questions to finish the innings. If you love the stories behind the game, this episode offers a fascinating look at the people and decisions that shape Australian cricket. Subscribe to the Cricket Library Podcast for more conversations with the players, writers, thinkers and administrators who have helped build the game.

1. Gavin Dovey – From the Australian Team to Leading NT Cricket 34:22
2. Tammy Bartaia – Bollywood Dreams 15:02
3. Anupam Sharma – When Bollywood Meets the Baggy Green 56:38
4. Elsa Hunter – WBBL Vibes 08:08
5. Dr John Orchard – New Chapters in Cricket & Medicine 01:11:02