In the summer of 1981/82, Duncan Fearnley, a leading manufacturer of cricket bats, did something revolutionary. They offered a money-back guarantee on their cricket bats. The guarantee stated that if a customer scored fewer runs in the upcoming season with their Duncan Fearnley bat than they did the previous season with their old bat, provided it could be verified by their club secretary, they could return the bat for a full refund. This was an unprecedented and revolutionary promotion like no other.

The idea of a money-back guarantee on cricket bats was unheard of at the time, but Duncan Fearnley was confident in their product, and they wanted to prove it. The guarantee showed that the company believed in the quality of their bats and that they were willing to stand behind them. This offer was a massive risk for the company, but it also had the potential to be a game-changer for their business.

Duncan Fearnley cricket bats were used by some splendid cricketers, including Allan Border, Ian Botham, David Hookes, Greg Matthews, Graeme Hick, and Tom Moody, to name a few. These players recognised the quality of the Duncan Fearnley bats and trusted them to perform at the highest level.

As we conclude, one cannot help but wonder about the outcome of the Duncan Fearnley run scoring money-back guarantee. Did it become a successful marketing strategy? Did it achieve its intended purpose of boosting sales and customer satisfaction? From what we can tell, there are no other examples of this kind of promotion, do you think something like this would work in 2023?

Ken Piesse – A Life In Cricket Writing – The Cricket Library

In this episode of the Cricket Library Podcast, host Matt Ellis sits down with one of Australia’s most prolific cricket writers, Ken Piesse. With a career spanning decades, Ken has written more than 90 books on the game and served as editor of the legendary Cricketer magazine. His work has chronicled the stories of great players, historic matches, and the rich traditions that make cricket such a unique sport. In this conversation, Ken reflects on: His journey into cricket journalism and publishing Memorable encounters with cricket legends. The art of telling cricket stories through books. The enduring charm of grassroots and country cricket. His latest book celebrating the history and characters of Victorian country cricket. It’s a fascinating insight into the craft of cricket writing and the passion that keeps the stories of the game alive. If you love cricket history, books, and storytelling, this is an episode you won’t want to miss. 🔔 Subscribe for more conversations with the people who shape the game. Head to https://cricketbooks.com.au/product-c… to find all of Ken's work and much more!

1. Ken Piesse – A Life In Cricket Writing 47:06
2. Nikhil Kulkarni | Every Day of the Border-Gavaskar Trophy | A Fan’s Journey 40:14
3. Gavin Dovey – From the Australian Team to Leading NT Cricket 34:22
4. Tammy Bartaia – Bollywood Dreams 15:02
5. Anupam Sharma – When Bollywood Meets the Baggy Green 56:38