In the summer of 1981/82, Duncan Fearnley, a leading manufacturer of cricket bats, did something revolutionary. They offered a money-back guarantee on their cricket bats. The guarantee stated that if a customer scored fewer runs in the upcoming season with their Duncan Fearnley bat than they did the previous season with their old bat, provided it could be verified by their club secretary, they could return the bat for a full refund. This was an unprecedented and revolutionary promotion like no other.

The idea of a money-back guarantee on cricket bats was unheard of at the time, but Duncan Fearnley was confident in their product, and they wanted to prove it. The guarantee showed that the company believed in the quality of their bats and that they were willing to stand behind them. This offer was a massive risk for the company, but it also had the potential to be a game-changer for their business.

Duncan Fearnley cricket bats were used by some splendid cricketers, including Allan Border, Ian Botham, David Hookes, Greg Matthews, Graeme Hick, and Tom Moody, to name a few. These players recognised the quality of the Duncan Fearnley bats and trusted them to perform at the highest level.

As we conclude, one cannot help but wonder about the outcome of the Duncan Fearnley run scoring money-back guarantee. Did it become a successful marketing strategy? Did it achieve its intended purpose of boosting sales and customer satisfaction? From what we can tell, there are no other examples of this kind of promotion, do you think something like this would work in 2023?

Tammy Bartaia – Bollywood Dreams – The Cricket Library

Tammy Bartaia is an International actress, TV presenter and author. From the age of seven her dream was to become an actress. She studied screen acting at the National Institute of Dramatic Art ( Nida) in Sydney, Australia. She is well known to cricket fans around the world for her role in the Bollywood film UnIndian starring Australian fast bowler Brett Lee. Tammy sat down with Matt Ellis to share what it was like working with Brett and the parallels between performing on set and cricketers performing on their stage, the cricket stadium. Tammy has a passion for Bollywood and has a deep connection to India through her time working on various projects, including the popular Hindi film Chola, which explores themes such as self discovery and the power of letting go of ego. Tammy always loved to write. It allowed her to use her imagination to create something special. -Even when there is no pen and paper in my hand, I always write in my mind," she says. Tammy is the author of the books: "The Young Woman with an Old Soul" and "A Pink House On Wheels."Tammy always loved to write. It allowed her to use her imagination to create something special. Join us as we open the window into the life of a gifted performer for whom the best is yet to come!

1. Tammy Bartaia – Bollywood Dreams 15:02
2. Anupam Sharma – When Bollywood Meets the Baggy Green 56:38
3. Elsa Hunter – WBBL Vibes 08:08
4. Dr John Orchard – New Chapters in Cricket & Medicine 01:11:02
5. Faye Tunnicliffe – Pursuing Excellence 41:36