In the summer of 1981/82, Duncan Fearnley, a leading manufacturer of cricket bats, did something revolutionary. They offered a money-back guarantee on their cricket bats. The guarantee stated that if a customer scored fewer runs in the upcoming season with their Duncan Fearnley bat than they did the previous season with their old bat, provided it could be verified by their club secretary, they could return the bat for a full refund. This was an unprecedented and revolutionary promotion like no other.

The idea of a money-back guarantee on cricket bats was unheard of at the time, but Duncan Fearnley was confident in their product, and they wanted to prove it. The guarantee showed that the company believed in the quality of their bats and that they were willing to stand behind them. This offer was a massive risk for the company, but it also had the potential to be a game-changer for their business.

Duncan Fearnley cricket bats were used by some splendid cricketers, including Allan Border, Ian Botham, David Hookes, Greg Matthews, Graeme Hick, and Tom Moody, to name a few. These players recognised the quality of the Duncan Fearnley bats and trusted them to perform at the highest level.

As we conclude, one cannot help but wonder about the outcome of the Duncan Fearnley run scoring money-back guarantee. Did it become a successful marketing strategy? Did it achieve its intended purpose of boosting sales and customer satisfaction? From what we can tell, there are no other examples of this kind of promotion, do you think something like this would work in 2023?

Anupam Sharma – When Bollywood Meets the Baggy Green – The Cricket Library

Anupam Sharma sits down with MJ Ellis & shares the origins of his deep love for cricket, reflecting on how the game shaped his early life and continues to inspire his storytelling. We hear how his journey into the film industry began, including a remarkable encounter with Bollywood icon Feroz Khan — a moment that changed the trajectory of his creative life. With a unique perspective on the intersection of sport and cinema, Anupam reflects on his experiences working with cricketing legends like Adam Gilchrist, Brett Lee, Virat Kohli, and Sachin Tendulkar, revealing the humanity behind the heroes. He also shares insights into his latest milestone: the release of his powerful documentary, Brand Bollywood: Down Under, now streaming on Netflix — a film that explores the influence of Bollywood in Australia and the stories that shape our cultural landscape. This episode is a rich celebration of cricket, culture, and the stories that bind us.  

1. Anupam Sharma – When Bollywood Meets the Baggy Green 56:38
2. Elsa Hunter – WBBL Vibes 08:08
3. Dr John Orchard – New Chapters in Cricket & Medicine 01:11:02
4. Faye Tunnicliffe – Pursuing Excellence 41:36
5. Monali Patel – From Passion to Profession 43:23